Energizer vs. Duracell
When it comes to choosing between batteries, no one can be confident enough to opine as to which battery is better than the other. It is not mere dearth of product know-how which makes it difficult. In my opinion, the battery consumer segment is still generic in form, if not in functionality. And this factor makes it tedious upon one to strike a decision between two choices of batteries. The process becomes yet more cumbersome when it involves highly recognized brands as Energizer and Duracell, both having ample brand recognition , both involved in convincingly packaging their product to reach the end-user, both having their brand mascots – in order to give them the brand identity! However, identifying brands cannot be perceived to be the same as knowing them well enough. In current scenario, very few understand the functionalities of batteries to enable them draw a descent distinction between them. The following parameters would, in my opinion, suffice in stirring a battle between these two giant brands – Energizer and Duracell!
Energizer batteries are manufactured by public limited company – Energizer holdings, being founded in 1896 and having well diversified business in manufacturing of consumer products.
Duracell batteries are manufactured by multi-national corporate giant, Proctor & Gamble, having well diversified business in manufacturing of consumer products.
HISTORY OF ORIGIN
Energizer batteries saw the light of origin in the year 1980, and which were first used on alkaline battery line of National Carbide, now famously known as Union Carbide. Gaining rivalry with Duracell, its Energizer battery division transformed it into a modern company in 1986, after being acquired by Ralston Purina. In 1989, the world's first size AAAAEnergizer alkaline battery got introduced. In 1992, lithium ion batteries in AA size got famous for its long-lasting usage. Years later, Energizer batteries were the first amongst segment of household batteries to feature on-battery testers. 1995 saw the light of existence in Energizer NiMH rechargeable batteries. Today it stands tall as a popular household name with even more stronger rivalry in Duracell!
In 1964, Duracell got introduced by Mallory Battery Company in the line of its alkaline batteries, but under a different name. In 1978, these batteries were rebranded as Duracell. After experiencing several takeovers and mergers, Duracell stands as a fast moving consumer brand under the multinational umbrella of P&G.
Energizer Batteries are essentially alkaline dry cells with a steel outer case sealing its ingredients. These batteries come in:
Cylindrical shape: Cylindrical 1.5 volt sizes D, C, AA and AAA, N and AAAA sizes are manufactured for consumer use, its alkaline formula intended to give the batteries greater power, longer shelf life and much added resistance in any environment.
Rectangular Shape: Common 6 volt Jtype, 9 volt type and the 6 volt multi-cell lantern
Batteries of 1.5 volts, 3 volts, 4.5 volts and 6 volts for high-utility commercial, industrial and other applications are manufactured by Energizer.
Batteries for General Usage: AA, AAA, C, D and 9V sizes are its ‘general use’ line of alkaline batteries, while Ultra Advanced batteries with Power Check, available in AA and AAA sizes, are for the appliances requiring more power. Duracell powerPix batteries are for cameras, also available in AA and AAA sizes
Batteries for other purposes: These include watch batteries, Automotive Batteries and Hearing Aid batteries.
With Energizer and Duracell, both manufacturing its Rechargeable batteries in NiMH, with 2000 mAh (milliampere-hours) denominated to Duracell, and 2200 mAh. mAh to Energizer. Higher the mAh, better the battery life, states the suggestion of some research studies. However the suggestions are not appropriate depiction to infer any full proof conclusion.
As for its Non-rechargeable range, mainly used in Flash lights, with both batteries coming in sizes C and AA, certain studies depicted Energizer batteries to perform three times better than Duracell. However, the studies, for some reasons, could not be used as an inference.
SUPPORTING THE ‘GREEN ENVIRONMENT’ TREND
Both Energizer and Duracell tend to follow and support the proposition of keeping the environment safe. Cadmium and Mercury from its line of household batteries (AAA, AA, C, D and 9V), has been removed by Energizer. By doing this, the first zero-added mercury battery was introduced in United States by Energizer. On the other hand, Duracell has funded a free battery and cell phone recycling program called Call2Recycle.
Both, Duracell and Energizer batteries are identified by their respective mascots – The Bunny! The Energizer Bunny is a single rabbit while Duracell prefers to be identified as group of Bunnies. Duracell Bunny Campaign preceded the Energizer Bunny Campaign in 1973. It was in 1989 when Energizer used the Duracell Bunny also as its mascot as a parody to previous Duracell advertisements.
However, just like the brands, people find it even tougher to choose between their favorite bunnies or their favorite advertisement. In my opinion, both Energizer and Duracell are masked with a strong brand identity, seriously engraved in their respective fan following and are certainly the most successful brands for any case study. Clearly circumventing very corner of the global world of batteries, I opine Energizer and Duracell to continue its reign in the battery market today and for years to come!